Honda was recognized in January at the National Association of Minority Automobile Dealers (NAMAD) and IHS Markit Diversity Volume Leadership Awards, winning Top Overall Ethnic Vehicle for the Honda Civic. The DVL Awards, which were handed out on the eve of the Detroit Auto Show, recognize brands and vehicles that reach out and appeal to a broader customer base.
The Honda Civic was America’s best-selling car at retail in 2018 and for the past three years, and its status as the Top Overall Ethnic Vehicle represents its appeal to Americans of all walks. Using market data from IHS Markit analyzing more than 13 million new vehicle registrations between October 2017 and September 2018, the Civic was found to be the overall industry leader in terms of new vehicle registrations among ethnic customers.
Not only was the Honda Civic the Top Overall Ethnic Vehicle, but it was cited as the volume leader among Hispanic American consumers as well as the ethnic volume leather for the Western region of the United States. Additionally, the Honda Pilot earned the award for volume growth leader amongst Asian Pacific Islanders, and the Honda Grom won Top Ethnic Sport Bike.
“Honda is incredibly honored to accept these awards,” said Henio Arcangeli Jr., Senior Vice President, Automobile Division, American Honda. “Civic winning the top overall award speaks to the continued importance of passenger cars in the marketplace and especially with the powerful and growing multicultural customer segment.”
Stop into Avery Greene Honda to check out the 2019 Honda lineup. There’s a Honda for everyone.