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Month: February 2014

Honda Ups Its Game at Mexico Plant for 2015 Honda Fit

Honda is celebrating the production start of the redesigned 2015 Fit at its new Honda de Mexico automobile plant. Thanks to the plant’s advanced technology, Honda believes it can significantly improve its ability to meet consumer demand for fuel-efficient subcompact vehicles.

2015 Honda Fit

Honda is expanding its Mexico production facility in anticipation of the 2015 Fit.

The plant, which was constructed starting only two years ago in Celaya, Guanajuato, will employ 3,200 associates with an annual capacity of 200,000 vehicles and engines when it reaches full production capacity later this year—increasing Honda’s annual automobile production in North America to about 1.92 million units. This also means that Honda will now be producing more than 95% of all its vehicles in North America compared to the 90% that it does now.

Keeping in line with the Honda Fit’s environmentally-friendly theme, the new plant also takes efficiency to the next level. Here, check it out:

  • A high-speed servo stamping press and high-speed die change process have increased the efficiency of the stamping process by about 40%
  • An all-new welder system allows for less welding robots while increasing the number of weld points, improving quality and efficiency
  • A new water-based painting process reduces energy consumption during the painting process by about 40% while enhancing paint finish quality.

And these are just a few of the improvements! The all-new 2015 Honda Fit will go on sale later in spring 2014 at Avery Greene Honda!

2014 Honda Insight

Honda Vehicles Named in ACEEE’s 12 Greenest Vehicles List

Honda has announced that four of their vehicles have earned recognition for superior environmental performance from the American Council for an Energy-Efficient Economy (ACEEE). Three of those vehicles—the Honda Civic Hybrid, Civic Natural Gas, and Insight—placed among the group’s “12 Greenest Vehicles of 2013” list. Additionally, the Honda Odyssey minivan topped its segment and was named one of the “greener choices of 2014.”

“Honda has embraced the challenge to bring to market more energy-efficient mobility solutions to reduce CO2 emissions,” said Steven Center, vice president of the Environmental Business Development Office at American Honda Motor Co., Inc, in a press release. “ACEEE’s recognition of Honda’s fuel-efficient models over the past 16 years, including a diverse lineup of alternative fuel vehicles, is recognition of the Honda engineers who continue to work towards our goal to leave ‘Blue Skies for our Children.’”

2014 Honda Insight

The Insight is one of 4 Honda cars named greenest by the ACEEE.

The 2014 Civic Hybrid scored a fifth place ranking on the Greenest Vehicles of 2014 list thanks to its ability to return 44 miles per gallon city/47 mpg highway; the Civic Natural Gas and its 27 mpg city/38 mpg highway took ninth; and the Honda Insight ranked 10th with 41 mpg city/44 mpg highway. The vehicles totaled respective Green Scores of 55, 54, and 53.

The Honda Odyssey, meanwhile, scored a “Superior” class ranking in the Minivan category with a Green Score of 36 earned from 19 mpg city/28 mpg highway.

With Honda’s vehicles routinely making multiple appearances on ACEEE’s 12 Greenest Vehicles list (this year’s honor marks the sixth-straight such occasion), why not come down to Avery Greene Honda to see for yourself what makes Honda vehicles among the most efficient on the road today?

2014 Honda Odyssey

Honda’s Reputation for Safety Continues with the 2014 Honda Odyssey

For years, the Honda Odyssey has proven to be a minivan capable of safely caring for the needs of your family. This year is no different. The 2014 Honda Odyssey continues its 14-year membership in the NHTSA’s 5-Star Overall Vehicle Score club.

2014 Honda Odyssey

The 2014 Honda Odyssey minivan is a top safety-rated vehicle!

In the National Highway Traffic Safety Administration’s New Car Assessment Program, the Honda Odyssey passed testing with flying colors due to three-row side curtain airbags, forward collision warning, Honda’s exclusive Advanced Compatibility EngineeringTM body structure, and a host of additional safety technologies.

The Honda Odyssey is the only minivan to receive a 5-Star Overall Vehicle Score from the NHTSA and a Top Safety Pick+ rating from the Insurance Institute for Highway Safety. It is the fifth Honda to earn both distinctions.

We at Avery Greene Honda couldn’t put it better than Honda’s Art St. Cyr, vice president of product planning and logistics: “For customers looking to buy a minivan that achieves the highest-available safety ratings from the NHTSA and the IIHS, the Odyssey is the one and only choice.”

Be sure to head over to our website to view our great inventory of safe new 2014 Honda cars like the brand new Odyssey!

Bruce Willis Wants You to Hug it Out in Honda Super Bowl Ad

Bruce Willis begins his Honda Super Bowl ad by asking the ill-fated question: “Great game, right?” Oh, Mr. Willis, if only you knew. Of course, this was the only aspect of Honda’s #hugfest ad that wasn’t entirely on point. The commercial defies expectations of crashing a car or blowing things up, instead offering soft piano music, v-neck sweaters, and a creepy appearance by Portlandia’s Fred Armisen.

The Die Hard star’s primary goal is to talk to viewers about car safety, which is particularly prescient after Honda’s Monday announcement that they build the most top safety-rated vehicles in America. He instructs you to hug the friends, family, neighbors, and loved ones who were no doubt crowding around you on Sunday evening with handfuls of chips and pizza (or mouthfuls) and remember that Honda’s vehicles keep them safe.

The slow pan-out reveals the almost terrifying presence of SNL alum Armisen, who is clasping tight around John McClain’s waist.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” said Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc, in a statement. “We know that safety is high on a new-car shopper’s purchase consideration list. Honda leads the industry in crash test performance and the Super Bowl represents a great opportunity to move the needle on consumer awareness of that fact.”

In addition to the ad itself, Honda was live-Tweeting video reactions from Willis as the game unfolded. Including a victory hug for Seattle, a consolation hug for Denver, and even hugs for holding calls, Willis was giving away hugs as readily as Denver seemed willing to give away the Lombardi Trophy.

Did you engage in a #hugfest during the Super Bowl? We here at Avery Greene Honda want to know! Send us your best picture of you and your friend hugging it out…but please, no creepy Fred Armisens.

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