The new “Forever Determined” ad campaign showcases some of Honda’s most innovative past, present, and future vehicles — cars, of course, but also bicycles, motorcycles, flying machines, and more.
“As Honda prepares for our electrified future, we want to connect with brand enthusiasts and a new generation of customers to show how the values of Honda have brought a wide range of innovative mobility products to life,” said Jessika Laudermilk, Honda Auto Marketing’s senior manager. “From the road to the ocean to the skies, we’re sharing how Honda is embarking on new mobility initiatives to help people make their lives better today and into the future.”
As you watch the “Forever Determined” ad spot, you’ll see Honda’s entire history laid out: 70-plus years’ worth of cutting-edge mobility solutions, narrated by official brand voice John Cena.
Important past models showcased in the ad include the RC142 Motorcycle, the land-speed record-setting Honda S-Dream Streamliner, and the Formula 4 Power Stroke racing boat.
“Forever Determined” also touches on current Honda products like the 2023 Honda Civic Type R, the HondaJet Elite S, and the Baja Ridgeline race truck.
In addition, you’ll catch a glimpse of Honda’s cutting-edge future, which includes the amazing Honda hybrid eVTOL aircraft, expanded electrification, and much more.
At Avery Greene Honda in Vallejo, California, we’re really excited about where our brand has been and where it’s headed over the next several years. And be sure to stop in soon for a look at what Honda is up to right now!