The Honda Civic is a popular, reliable, and iconic car, though not one that most people would commonly associate with the term “sporty.” That’s what Honda is hoping to change by introducing fashionable new Civic driving shoes. According to the brand, the shoes were the brainchild of online publication Thrillist, who approached both Honda and fashion retailer JacksThreads.com in order to make it happen.
Thrillist is a repeat partner with the brand, having collaborated with Honda in the past for various branded content projects. The partnership arose out of the two brands brainstorming on how better to connect with their buyer bases. When Honda questioned personal preferences of Civic drivers, one common thread appeared: many of them had an interest in fashion and style, according to Honda’s manager of media strategy Phil Hruska.
JackThreads sneaker designer Michael Vincent worked together with Civic exterior designer Jarad Hall in order to capture the overall feel of the car while designing the shoes, named the HT3s. The name ‘HT3’ reportedly refers to the three core design cues that went into designing the Civic: high-touch, high-tension, and high-tech.
The shoes, which feature a sleek design with a folding cover that hides the laces, went on sale March 29th, making their debut in Los Angeles. On the JacksThreads site, the HT3 Civic driving shoes retail for $100 and the product description highlights the shoes’ connection to the sedan, complete with a link to a Honda-sponsored backstory regarding the creation of the HT3s.