Kelley Blue Book is known as a go-to website for those looking to do some research before purchasing new and used vehicles. Recently, this website released the 2019 Kelley Blue Book Brand Image Awards — of which Honda won three recognitions.
For the fifth year in a row, Honda was chosen as America’s “Best Value Brand.”* Kelley Blue Book mentioned that it awarded Honda its Best Overall Brand award for the 2019 Brand Image Awards due to the brand’s high quality across its broad product lineup. Honda was also recognized for its commitment to offering a range of vehicles for both first-time buyers and loyal customers, which some brands don’t do.
Honda also received two other recognitions from these Kelley Blue Book awards. With the “Best Value Brand” accolade, Kelley Blue Book recognized the amenities available in the four Honda models — the Civic, Accord, CR-V, and Pilot. It also noted that Honda had eight vehicles in its 15 top-ranking vehicles in the refinement category, leading to it earning the “Most Refined Brand” award.
These awards from Kelley Blue Book look to recognizes automotive brands that succeed in fostering and retaining specific brand attributes that customers look for when considering a new-car purchase. For more hands-on experience with your vehicle of choice, stop into Avery Greene Honda.
*2019 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.