The Intelligent Transport System (ITS) World Congress is the best place to show off the latest and greatest new technologies for vehicles. At this year’s congress in Detroit, Honda’s automated driving technologies took center stage.

These technologies include automated freeway merging, exiting, and lane changing. Honda demonstrated these abilities on the Detroit freeways and showed off its unique vehicle-to-vehicle (V2V) “virtual tow” program to help drivers in distress.

“The creation and deployment of advanced, intelligent transportation systems represent the new frontier in the effort to one day eliminate traffic collisions, injuries and fatalities,” said Frank Paluch, president of Honda R&D Americas, Inc., in a statement. “We will demonstrate our vision for realizing Honda’s dream of a collision-free society by showcasing our continued technological innovations in active safety, connected and automated vehicle technology.”

Honda’s “virtual tow” feature is an industry first. It works through V2V communication. A distressed driver can send a signal to other cars to let them know he or she needs assistance. Then, a responding vehicle can pull in front of the distressed car, virtually connect to the car, and “tow” it to safety. The following car would receive its driving cues from the lead vehicle.

What an amazing technology! Imagine how helpful this technology would be if someone had a sudden medical condition that made them lose control of their vehicle, a heart attack, for example. This feature would not only potentially save their life, but could also prevent an accident.

What future Honda technology are you most excited about?