Honda Ridgeline | Vallejo, CA | Avery Greene Honda

When you think “rugged,” you might not automatically think of Honda. The brand is looking to change that, though, with its newest brand campaign.

A new Honda brand campaign focuses on the bold capability that each of the Honda SUVs and truck has to offer. The first spot in the campaign focuses on the 2021 Passport and Pilot, including the Pilot Special Edition. It focuses on their on- and off-road capability, while also giving consumers a glimpse of the redesigned 2021 Ridgeline.

“Honda SUVs and trucks have always had excellent on-road manners and surprising off-road capabilities,” said Jay Joseph, vice president of Automobile Marketing, American Honda Motor Co., Inc. “In a truck-trending market, we will showcase Honda SUVs and our pickup in environments that display the capabilities hidden beneath their sleek exteriors, demonstrating they can face most any challenge en route to that next great adventure.”

The new commercials are also the debut of the Honda brand’s new voice — actor and WWE superstar, John Cena. Cena’s voice will be used across all of the marketing for Honda cars and light trucks.

“I’m looking forward to this new relationship with Honda because I’ve always been a big fan of Honda products, and how deeply involved they are in the community,” said Cena.

Each model of the brand’s award-winning light truck lineup will appear in this new multi-channel brand campaign. It will also show off the company’s off-road powersports products, such as the Honda Talon sport side-by-side.

If you’re interested in learning more about this new campaign – and checking out the 2021 Honda lineup’s ruggedness for yourself — stop into Avery Greene Honda in Vallejo, California.