Honda is looking to attract an entirely new buyer — those that love to go on outdoor adventures. The 2019 Honda Passport is the brand’s newest addition to its SUV lineup, and it’s a solid option for those looking for something on the rugged side. That’s why the Honda Passport ad campaign looks to emphasize its sporty and rugged styling — along with its off-road capabilities.
“Our new ‘Your Passport to Adventure’ marketing campaign perfectly captures the kind of adventurous lifestyle the new 2019 Honda Passport was designed to help our customers fulfill,” said Susie Rossick, Assistant Vice President of Honda Auto Marketing at American Honda Motor Co., Inc.
The “Your Passport to Adventure” ad campaign highlights the Passport as a good option for outdoor exploration. It is going to be both a television and print campaign, expanding to social channels in the spring. The advertisements themselves will highlight four environments for Passport adventures — the desert, mountains, the coast, and the forest.
It will even have location-specific headlines to convince city dwellers to get out of the city and head out into nature. For instance, a billboard in Manhattan reads “Cross bridges beyond Brooklyn.” The campaign will also utilize adventure social media influencers to document their own experiences with the Passport.
To experience the 2019 Honda Passport and open yourself up to adventure, stop into Avery Greene Honda.