Avery Greene Honda Blog

Your Vallejo, CA Honda dealer!

Month: April 2019

New Honda Passport Ad Campaign Appeals to Adventure Seekers

2019 Honda PassportHonda is looking to attract an entirely new buyer — those that love to go on outdoor adventures. The 2019 Honda Passport is the brand’s newest addition to its SUV lineup, and it’s a solid option for those looking for something on the rugged side. That’s why the Honda Passport ad campaign looks to emphasize its sporty and rugged styling — along with its off-road capabilities.

 

“Our new ‘Your Passport to Adventure’ marketing campaign perfectly captures the kind of adventurous lifestyle the new 2019 Honda Passport was designed to help our customers fulfill,” said Susie Rossick, Assistant Vice President of Honda Auto Marketing at American Honda Motor Co., Inc.

 

The “Your Passport to Adventure” ad campaign highlights the Passport as a good option for outdoor exploration. It is going to be both a television and print campaign, expanding to social channels in the spring. The advertisements themselves will highlight four environments for Passport adventures — the desert, mountains, the coast, and the forest.

 

It will even have location-specific headlines to convince city dwellers to get out of the city and head out into nature. For instance, a billboard in Manhattan reads “Cross bridges beyond Brooklyn.” The campaign will also utilize adventure social media influencers to document their own experiences with the Passport.

 

To experience the 2019 Honda Passport and open yourself up to adventure, stop into Avery Greene Honda.

Honda CR-V IIHS Safety Ratings Reach “Superior” Level

2019 Honda CR-VThe Insurance Institute for Highway Safety (IIHS) works to ensure all vehicles out on the road are tested for their safety, awarding those that succeed at their crash tests. For the 2018 and 2019, the CR-V has managed to receive the IIHS’ highest rating of “Superior” on its pedestrian detection and crash prevention tests.

 

“The tests highlight the need to consider the safety of all road users when designing advanced safety systems like those included in Honda Sensing®,” said Jay Joseph, assistant vice president of product planning for American Honda Motor Co., Inc. “We have sold nearly 1.8 million Honda vehicles equipped with Honda Sensing in the United States, underscoring our leadership and commitment to the widespread application of these important technologies.”

 

Along with these top-notch crash avoidance ratings, the Honda CR-V IIHS safety ratings also earned the vehicle a “Top Safety Pick” rating from the IIHS when equipped with LED headlights and Honda Sensing®.

 

Currently, the Honda Sensing® technologies come standard on the EX trim level and above. These trims account for 81 percent of American CR-V sales in 2018, which highlights the appeal of driver-assistance technologies. It includes tech like a Collision Mitigation Braking System™ with Forward Collision Warning, Road Departure Mitigation with Lane Departure Warning, a Lane Keeping Assist System, and Adaptive Cruise Control.

 

If you want to experience the stylish, smart, and safe Honda CR-V for yourself, stop into Avery Greene Honda and we’ll fix you up with a test drive.

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