The new Honda commercial called “Ignition” will blow you away. It packs a ton of imagery and action into a 90-second clip that references all of the best things from the automaker’s heritage—like Formula 1 racing, aviation, robotics, and of course its consumer automobiles.
You’ll get a glimpse of Asimo the Robot, current McLaren-Honda driver Jenson Button, the all-new HR-V, the upcoming Civic Type R, and even the voice the late Ayrton Senna, one of the most revered Formula 1 driver of all time. The ad was created by the British firm Wieden+Kennedy for Honda Motor Europe and ends with the following tagline: “Dare to do what others only dream of.”
We have to admit it’s one of the brand’s best commercials yet. It’s grand and orchestral and although the whole thing runs 90 seconds, there’s so much shown that it’ll probably take more than single viewing to absorb everything. We certainly won’t mind watching again.