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Category: Honda Passport

2019 Honda Passport Receives Autotrader Best New Car for 2019 Award

Autotrader Best New Car for 2019 | Vallejo, CA

The 2019 Honda Passport is the newest addition to the Honda SUV lineup, and it’s starting to make a name for itself. This midsize SUV was recently named an Autotrader Best New Car for 2019, one of only 12 new vehicles to earn this recognition.*

 

“The Passport is one of the few SUVs where the ‘sport’ and ‘utility’ totally and tangibly make sense in the same vehicle,” said Brian Moody, executive editor for Autotrader. “We like the Passport because of its rugged look and just the way it comes off like a younger, feistier version of the Honda Pilot.”

 

Autotrader’s editorial experts decided on the Passport as one of the winners by a unanimous vote. To be considered for this award, the vehicle much be a current or next model-year vehicle and available for purchase at the time of the awards announcement.

 

The Passport was recognized for its on-road driving refinement and off-road capabilities. It boasts an ample amount of interior space, making it a solid option for a wide range of consumers.

 

The 2019 Honda Passport was designed and developed by Honda R&D Americas. It is manufactured in the brand’s Lincoln, Alabama, assembly plant, along with the Ridgeline, three-row Pilot, and Odyssey minivan. To see the award-winning Passport in action, stop into Avery Greene Honda.

 

*Autotrader, April 2019. See Autotrader.com for more information.

New Honda Passport Ad Campaign Appeals to Adventure Seekers

2019 Honda PassportHonda is looking to attract an entirely new buyer — those that love to go on outdoor adventures. The 2019 Honda Passport is the brand’s newest addition to its SUV lineup, and it’s a solid option for those looking for something on the rugged side. That’s why the Honda Passport ad campaign looks to emphasize its sporty and rugged styling — along with its off-road capabilities.

 

“Our new ‘Your Passport to Adventure’ marketing campaign perfectly captures the kind of adventurous lifestyle the new 2019 Honda Passport was designed to help our customers fulfill,” said Susie Rossick, Assistant Vice President of Honda Auto Marketing at American Honda Motor Co., Inc.

 

The “Your Passport to Adventure” ad campaign highlights the Passport as a good option for outdoor exploration. It is going to be both a television and print campaign, expanding to social channels in the spring. The advertisements themselves will highlight four environments for Passport adventures — the desert, mountains, the coast, and the forest.

 

It will even have location-specific headlines to convince city dwellers to get out of the city and head out into nature. For instance, a billboard in Manhattan reads “Cross bridges beyond Brooklyn.” The campaign will also utilize adventure social media influencers to document their own experiences with the Passport.

 

To experience the 2019 Honda Passport and open yourself up to adventure, stop into Avery Greene Honda.

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