When picking a fight, it’s important to never bite off more than you can chew, lest you spill crumbs. To help promote the 2014 Odyssey and its innovative HondaVAC in-vehicle vacuum cleaner, Honda engaged in a war of words with fifteen different fast food and snack brands on Twitter. The battle of wits amounted to 60 tweets (42 of which were Honda’s), 10.6 million impressions from Twitter followers, and plenty of crumbs from crumbled cookies swept up off the floor in the aftermath.
On October 1, Honda fired off a number of tweets at brands such as Taco Bell, Skittles, and Oreos in order to warn them of what would happen should their crumbs find their way onto the Odyssey’s floor. This included the tweets: “Dear @TacoBell crumbs, if you fall on my floor, you will be no mas,” “Mmmmmmmm. The rainbow is tasty @Skittles (accompanied by a picture of Skittles being sucked into the HondaVAC),” and “Hey @BurgerKing, we’ll be #Satisfried when we’ve vacuumed every one of you off our floors.”
Honda previously called upon the talents of Neil Patrick Harris and Rainn Wilson to become “spokescrumbs” in television ads promoting the 2014 Odyssey and the HondaVAC vacuum cleaner. For those looking to enjoy the cleanest ride possible, we here at Avery Greene Honda have LX, EX, EX-L, and Touring versions of the 2014 Odyssey available on our lot right now!
While Honda’s Twitter campaign ultimately proved successful in picking fights with Doritos, Red Vines, and Hershey’s Kisses and generating buzz for the 2014 Odyssey, we think they could have set their sights just a little bit higher. Imagine what a Twitter feud with Kanye would have done for the brand! #YOLO#SWAGSWAG